fundraising + digital + proposal
BRIEF // Design a digital proposal to fundraise for better bathrooms at Vinnie's Matthew Talbot Hostel.
CONCEPT // Toilet pictures. Black and white, overlaid with cold blue and bathroom yellow. Stark, Raw and real. High impact and in your face. A focus on the dirty detail and upsetting graffiti, to show the reality of the situation. The solid blue and yellow is used to show the negative space contrasted with the positive impact this Vinnies project will create.